Stop The Presses! Sony Pictures & Ubisoft Announce Smurfs Game Collaboration
Sony Pictures and Ubisoft have just announced an upcoming collaboration to bring players a brand new gaming title based on The Smurfs 2 feature movie. Celebrating the upcoming animation 3D hybrid from Columbia Pictures, Ubisoft will create a brand new game experience using an action-adventure platformer approach. The game will release across all platforms including the Xbox 360, Playstation 3, Wii and Wii U and is expected to launch sometime in July. A special Nintendo DS version will also be released providing fans with an interactive storybook and mini-games.
Despite the fact many gamers will probably mock a Smurfs title, the original motion picture took more than $560 million at the worldwide box office. It’s a no-brainer in today’s industry, any massively successful movie franchise that has even the remote potential of being a decent game, you know it’s going to happen.
“Aligning ourselves with an industry leader like Ubisoft is a perfect complement to our marketing efforts for the film,” said Mark Caplan, vice president, Sony Pictures Consumer Products. “The game will help bring audiences closer to the magical world of the Smurfs, allowing players to interact and control their own adventures.”
“By collaborating with Sony Pictures on the iconic Smurfs license again we are able to extend the experience from film to immersive gameplay,” said Christian Salomon, vice president of worldwide licensing, Ubisoft. “The family-friendly ‘The Smurfs 2’ video game will allow players of all ages to continue the fun and revel in new adventures.”