Telltale Celebrate Success Of The Walking Dead – 8.5 Million Sales
After our recent article discussing the announcement and potential of a season two of The Walking Dead, we take a look back at original games success. Telltale has already received high praise from players and critics alike, walking away with dozens of awards including Game of the Year from the VGA’s.
In a recent interview with The Wall Street Journal Telltale Games CEO Dan Connors discussed the success of the episodic story masterpiece.
“The Walking Dead” has sold 8.5 million episodes since it launched in April 2012. “November and December were our biggest months, “Connors told The Wall Street Journal. “It was the culmination of the product, the game of the year awards, the retail push, and it still has a ton of head room in it. Apple has featured us a bunch of times for each of the episodes, and it’s in Apple’s Hall of Fame (for iPhone and iPad apps).”
8.5 million sales is an impressive number for any popular series of games, but it’s even better considering it’s the first of a new franchise. Connors stated that a large reason behind the games huge sales figures were the December sales events that frequently had the game available at half price on Steam and Amazon, dropping even lower during the 2013 promo count down. Amazon are still featuring a mouth-watering deal with the entire season selling at $12.49
Another surprise was the success of the game on the app platform, Connors released more information on the success of the game on iPhone and other iOS devices.
“At this point it’s probably about 25% of the revenue of the product and it is on the largest upswing of all platforms as well.”
It was inevitable that a second season would be announced, especially after the huge success of the original. For more information on season 2, click here.
Want to make sure you get the latest gaming news, including our new giveaways and competitions? Then sign up to the Grub Squad and we’ll send it all straight to your inbox.